Completed sale
Concept Incentives
For more than 30 years, Concept Incentives has helped organisations put their names on products people use, keep and remember.
Established in 1992 and based in Wilmslow, Cheshire, the company supplies high-quality promotional products to businesses across a wide range of sectors. Its range covers bags, drinkware, confectionery, notebooks, pens, technology products, clothing, umbrellas and other corporate gift items, with tens of thousands of products available through its website.
The business offers more than product supply alone. Concept supports clients with creative guidance, account management, procurement, quality control, sourcing, warehousing, web hosting and global distribution, helping organisations manage merchandise programmes without needing to coordinate every detail themselves.
That service-led approach has helped Concept build long-standing relationships with a substantial client base, including well-known organisations such as Warburtons, RAC and Manchester Metropolitan University. With around 125 active clients and relationships with some customers extending across decades, the company offered a buyer genuine depth within the promotional products market.
Managing Director and sole shareholder Jo Smith brought the business to market as part of her retirement plans, with a flexible handover available to help the company move smoothly into new ownership. Operations Manager Sara Manville led the sale, working with Jo throughout the process, while the opportunity was represented by Regional Commercial Director Donald Peden and supported by Document Writer Amber Uttamlal.
The buyer, Tiger Global, now rebranded as Justgood, is closely connected to the same market. The business focuses on responsible consumer goods, sustainable campaign merchandise and impact reduction, working with brands including Myprotein, Costa and Compare the Market.
The fit is easy to see. Concept brings a long-established client base, wide product range, web-based merchandising programmes and fulfilment capability, while Tiger Global brings a sustainability-led approach to branded products and campaign merchandise.
For Tiger Global, the deal adds a respected promotional products provider with repeat clients and operational capability across warehousing, web hosting and distribution. For Concept, it provides continuity for customers while placing the business with a buyer already active in the more responsible, impact-conscious side of the merchandise market.
After more than three decades in operation, Concept Incentives moves forward under ownership that understands both the practical demands and creative possibilities of branded merchandise.
The Knightsbridge team wishes Jo a very happy retirement, and Tiger Global every success as it continues the work she has built around useful, practical and memorable branded products.