Completed sale
Dotty Dungarees
Dotty Dungarees is a Hampshire-based children’s clothing brand with an established international presence, now set for its next phase of growth following a successful sale.
Founded in 2013 by sisters Alice and Georgina Parr, with the brand name inspired by a combination of their first children’s names, the business has developed into a recognised name in children’s apparel.
Specialising in high-quality dungarees designed for durability and everyday wear, Dotty Dungarees works with a reliable, ethical, family-run manufacturer to maintain consistent product standards.
The brand has built strong relationships with leading global retailers including Harrods, Saks, Bloomingdale’s, J.Crew and Macy’s, alongside a growing direct-to-consumer presence across the UK and US.
Its combination of distinctive design, a loyal customer base and a strong online presence has positioned it as a scalable platform within the children’s clothing market.
With the business operating at capacity and clear headroom for growth, the shareholders took the decision to explore a sale to a buyer capable of supporting its next stage of development.
Sara Manville, Operations Manager at Knightsbridge, who oversaw the process, said:
“This is a great brand with clear potential to grow. Its strong online presence and established customer base made it an attractive opportunity for buyers looking to build on an already successful platform.”
The process generated interest and a number of viewings, ultimately resulting in a successful transaction.
The business was acquired by Chris Dobbing’s Thornton Rock, a Jersey-based investment firm focused on supporting brand growth. Commenting on the deal, Sara added:
“The business has been sold to support its continued development under new ownership, with a buyer who recognised both the strength of the brand and the opportunity to scale it further.”
With an established platform already in place — including international stockist relationships and a growing online presence — the business is well positioned to continue its development.
The Knightsbridge team wishes Dotty Dungarees every success as it begins its next chapter.