Completed sale
Independent Marketing Business Services Company Was Acquired by 21six Group | Case Study
Knightsbridge demonstrates how to promote maximum interest for a client… Independent Marketing Ltd provides comprehensive services across brand consulting, identity, and execution. It benefits from having built a diverse client base, catering to multiple sectors including hospitality, food establishments, travel agencies, property, finance, and law. Commercial Executive Helen Bainbridge was appointed the task of finding the best possible buyer, and identified the company’s selling points in the process: “Independent Marketing has an established global client base and a skilled workforce in place. “It makes for an ideal acquisition for similar organisations looking to incorporate within an existing portfolio and increase market share, as it operates globally and boasts a turnover of £307K. We presented this as a fully remote opportunity, and the Director is willing to provide a handover period.” Plenty of interest was generated, resulting in three formal offers to choose from. Helen negotiated the finer details with buyer 21six Group to provide a suitable deal for our client – no deal is too complex for Knightsbridge! Happy with the deal and forming a good relationship with 21six representatives in the process, Independent Marketing’s founder Caroline Beecher may now enjoy a well-earned, late retirement after putting many years of hard work into the company – since 2000. Acquired as a bolt-on to an expanding business with many well-established subsidiaries within its group, 21six is a vibrant and progressive investment firm, focusing on the acquisition and investment in technology, publishing, and creative industries. Formed in 2013, the Hampshire-based group works with leading global brands such as Adidas, Amazon, Barclays, and the BBC. The group aims to fuel growth, foster innovation, and propel businesses toward success and sustainability, by uniting a broad spectrum of expertise. Its original subsidiary, 21six – Creative Partner, crafts compelling brand identities, market-leading creative assets, and beautiful digital experiences for its clients. A perfect fit for Independent Marketing it would seem!