Completed sale
Spotted Dog Gift Company
Spotted Dog Gift Company has changed hands after founder Gabrielle Novelli built the online brand around original animal-themed kitchenware and giftware. Established in 2018, the company has developed a distinctive range of coordinated products and grown its sales across the UK, Europe and the US.
The range includes mugs, storage tins and decorative pieces, with original designs carried across matching collections. Spotted Dog has built up a loyal customer base and steady year-round demand, with sales strongest during the gifting period towards the end of the year.
Sales are generated through Amazon UK, eBay UK and marketplaces across the EU and US. Most orders are fulfilled through Amazon FBA, while the Pan-European programme supports distribution across European markets. The brand is also fully trademarked and registered.
The opportunity generated 13 meetings and three offers before terms were agreed with Hertfordshire-based buyer Richard Billings. The sale completed just over eight months after the business came to market, with Richard intending to continue Spotted Dog and its existing product lines.
Operations Manager Sara Manville handled the transaction on behalf of Knightsbridge and was particularly pleased to see the sale completed for Gabrielle.
Gabrielle can now move ahead with her retirement plans, with Spotted Dog continuing under new ownership and its existing product range and international sales channels in place.
The Knightsbridge team wishes Gabrielle every success for the future and Richard continued success with Spotted Dog Gift Company.