Completed sale
Wren
Operating within a growing niche, Wren has built a presence in the breastfeeding support market through its e-commerce-led model and own-brand product range. Based in Norfolk and founded in 2022, the business designs and sells products including breast pumps, accessories and related items aimed at supporting new and expectant mothers.
Trading entirely online, it has developed a customer base in the thousands across Amazon and Shopify, supported by a strong social media presence and direct-to-consumer approach. The brand has established a clear identity within its space, combining product innovation with a focus on education and support.
With the aim of unlocking further growth under new ownership, the business was brought to market. The process, led by Associate Director Sara Manville and supported by Regional Commercial Director Joe Bull, generated interest through targeted outreach, resulting in meetings and a successful outcome.
Recognised within the breastfeeding support market, Wren was identified by Manchester-based Cardea Solutions as a complementary addition to its existing operations, with plans to build on the brand’s foundations and continue its development as part of a wider portfolio.
The transaction provides a platform for the business to scale under new ownership, with ongoing involvement from one of the directors supporting a smooth transition. The Knightsbridge team wishes Hannah every success in her next chapter and looks forward to seeing Wren continue to grow under its new ownership.